Goals, Target Groups, and Channel Selection in Politics
Digital marketing for politicians is now a trend in the world of politics. That’s why digital marketing companies like Click Vision adapt a new strategy specifically designed for political campaigns. In this post, let’s look into the importance of setting goals, target groups, and channel selection in politics.
How To Find Your Target Audience in 6 Questions
If you, as a politician, want to reach everyone with your political messages on social media platforms, you will not reach anyone. It is therefore important that before you create your profiles on the platforms Twitter, Instagram, Facebook, and Co. and start posting, you have defined two things in particular for yourself: your goals and your target group. This is the only way you can answer the question: Which digital social media platform is suitable for me, as a politician, or for my party? And on which social media platform can I reach potential voters in order to communicate and interact with them? Facebook, Instagram, Twitter, or rather Linkedin? The right positioning is the be-all and end-all for functioning political online marketing on social platforms for politicians and the party.
It is important in online marketing: Whoever speaks to everyone, speaks to no one! For example, if you want to reach senior citizens and new voters with a political post, it will be difficult to implement the post visually and in terms of content in such a way that both target groups really feel addressed. So there are many reasons why you should know your target group, as a politician, in political communication. The following three points in social media depend heavily on your target group definition:
- Choosing your platforms
- The language of social media
- The design of your political posts
You’re probably wondering how you, as a politician, can find out more about your target audience. We recommend that you seek dialogue with existing or potential voters. The following questions provide information about your political target group:
- What hobbies and values do the people have?
- What wishes?
- What fears?
- Which problems?
In order to make the best of your marketing effort online, you will have to define your goals, set your target groups, and select your channel.
Branding for politicians and parties
Another important part of your positioning is the so-called branding in social media. Branding can be explained with the help of the so-called iceberg model: There are invisible (below the water) and visible (above the water surface) elements of a brand or a personality. Deeper values, visions, attitudes, or personal experiences are not visible. Visible, on the other hand, is, for example, advertising measures, statements, appearance, communication on social media, etc. External perception can be controlled in a targeted manner through the use of branding. You can make non-visible elements visible in a targeted manner and thus shape and influence your own image.
This mechanism is extremely influential in social media, as you can position yourself daily through certain postings or even express your opinion through personal statements on Instagram or Facebook stories. An important point for branding communication in social media is that colors, fonts, and font sizes always remain the same. Here are some tips. Use your party colors. Use a maximum of 3 fonts (less is more!). And finally, include recurring elements (logo, symbols, etc.).